CASE STUDY
Consumer Electronics
How a Custom, High-Refresh TFT Display Enabled Next-Gen Visual AI and a Premium User Experience for a Global CE Brand.
The customer is a globally recognized leader in consumer electronics, celebrated for its innovative smart home devices, premium audio products, and cutting-edge user experiences. Known for sleek design and advanced technology, their products compete at the highest tier of the market, where design, performance, and immediate user gratification are paramount.
Custom 10.1” High-Refresh TFT with Advanced PCAP
Slim-Profile, Optically Bonded, Anti-Glare Display
Custom 10.1” Full HD IPS TFT Display
Cost-at-Volume & Supply Risk
The Challenge
For their highly anticipated “Lumin” Smart Speaker – a device designed to integrate high-fidelity audio with a rich visual AI experience – They faced several critical display challenges:
“Always-On” Aesthetic & Performance:
The display was central to the Lumin’s identity. It needed to be visually stunning – vibrant, fast, and responsive enough to convey complex visual AI cues (e.g., facial recognition, gesture response, contextual information) without latency, while seamlessly blending into a premium home aesthetic.
Ultra-Responsive Touch Experience:
Users expect smartphone-level responsiveness. The display needed to register nuanced touch inputs instantly for navigation, music control, and visual interactions, even in brightly lit or low-light conditions. Any lag would detract from the premium feel.
Aggressive Time-to-Market:
Consumer electronics operate on extremely tight development cycles. [Customer Brand Name] needed a display partner that could move from concept to mass production within 12-18 months, with rapid prototyping and seamless integration support to meet critical launch windows.
Cost-at-Scale:
While premium, the CE market is fiercely competitive. The display solution needed to be achievable at a high volume, cost-effective price point without compromising quality or performance.
They needed more than a display supplier; they needed a collaborative engineering partner who could deliver a visually superior, lightning-fast HMI solution within a demanding commercial framework.
Project Highlights
Visual AI Latency & Responsiveness
SOLUTION: Custom 10.1” High-Refresh TFT with Advanced PCAP
OUTCOME: <10ms visual response, flawless UI animation
Premium Aesthetic & Integration
SOLUTION: Slim-Profile, Optically Bonded, Anti-Glare Display
OUTCOME: “Infinity glass” look, high-end design appeal
Slow Prototyping & Integration
SOLUTION: Dedicated Logic FAE & R&D Team
OUTCOME: Reduced HMI integration time by 40%
Cost-at-Volume & Supply Risk
SOLUTION: High-Volume Manufacturing & Dual-Sourcing Strategy
OUTCOME: Achieved target BOM cost; 100% on-time delivery
Our Solutions + Services
The customer selected Logic as their display technology partner, leveraging our expertise in high-performance, custom HMI solutions for the CE market. We provided a complete hardware and engineering support package.
Custom 10.1” Full HD IPS TFT Display
We engineered a vibrant, 10.1-inch IPS TFT display with a custom high-refresh rate panel. This allowed the Lumin speaker’s visual AI to render complex animations and real-time data with exceptional smoothness and clarity.
Advanced PCAP Touch Controller & Optical Bonding
Our engineers collaborated with [Customer Brand Name]’s software team to fine-tune the projected capacitive (PCAP) touch controller, achieving sub-10ms response times for a truly instantaneous user experience. The display was optically bonded to a custom-shaped, anti-glare cover glass, eliminating internal reflections and enhancing visual depth for an “infinity glass” aesthetic.
Dedicated FAE & Rapid Prototyping Support
A dedicated Logic Field Application Engineer (FAE) was embedded with the customer’s R&D team. This facilitated rapid prototyping, iterative design changes, and accelerated the display’s integration into their Linux-based OS, significantly cutting down development cycles.
Mass Production & Logistics Expertise
Leveraging our global manufacturing capabilities, we implemented a robust dual-sourcing strategy for key display components. This ensured high-volume production scalability, aggressive cost targets, and a guaranteed supply chain capable of supporting a global product launch.
The Final Outcome
By partnering with Logic, the customer successfully launched the Smart Speaker to widespread critical acclaim, achieving its goals of premium user experience and aggressive market penetration.
Elevated User Experience & Brand Loyalty:
The speaker received glowing reviews from tech journalists (e.g., TechCrunch, The Verge) specifically praising its “seamless visual AI” and “lightning-fast, intuitive touch display,” directly contributing to strong early sales and positive customer feedback.
Met Aggressive Time-to-Market:
Our rapid engineering support and seamless integration helped [Customer Brand Name] hit their critical holiday season launch window, maximizing market impact and initial sales velocity.
Cost-Effective Volume Production:
They successfully delivered millions of display units on time, meeting stringent quality control standards and achieving the target Bill of Materials (BOM) cost, contributing to the Lumin’s healthy profit margins.
Strengthened Ecosystem Integration:
The success of the Lumin’s display established a new benchmark for visual interaction within [Customer Brand Name]’s smart home ecosystem, opening doors for future collaborative projects.
From Our Customer
“The speaker’s display wasn’t just a screen; it was the window into our visual AI. Logic understood that. Their engineering team worked hand-in-hand with ours, delivering a display that was not only stunning and incredibly responsive but also manufactured at the speed and scale our market demands. They truly were an extension of our R&D.”
Speak With Our Team of Experts
Explore Our Case Studies
Click on the images below to see the Case Studies
