CASE STUDY
Digital Washrooms
How a Multi-Display HMI Ecosystem Transformed Public Washrooms into Dynamic, Revenue-Generating Media Hubs.
As an innovative technology integrator specializing in cutting-edge public space digitalization. They are pioneers in transforming traditionally overlooked environments into interactive, revenue-generating digital experiences. Their flagship “Mirror Media” solution targets high-traffic venues such as premium shopping malls, airports, upscale hotels, and large corporate campuses.
Custom-Cut, Transflective Mirror Displays
IP67-Rated, Optically Bonded Displays
Micro-HMI TFTs with Custom FPC/Sealing
Smart Tap Displays (1.5” – 2.4”)
Wall-Mounted Information Panels (32” – 55”)
The Challenge
The customer envisioned a revolutionary digital washroom concept – a fully integrated media network that could deliver targeted advertising, informational content, and dynamic interactive experiences directly at the point of engagement: mirrors, taps, and walls. They faced significant challenges in bringing this vision to life:
Seamless Integration & Aesthetics:
Displays needed to be discreetly embedded within mirrors, seamlessly integrated into tap fixtures, and elegantly flush-mounted into high-traffic wall spaces without appearing bulky or out of place in a premium environment.
Environmental Durability & Hygiene:
All displays had to withstand the unique rigors of a public washroom: constant humidity, splashes, frequent cleaning with harsh disinfectants, and potential vandalism. The mirror displays, in particular, required exceptional clarity even when wet.
Content Management & Scalability:
Their system needed a highly reliable, consistent display solution that could be easily deployed across thousands of locations globally, ensuring uniform content delivery and minimal maintenance.
Limited Power & Connectivity (for taps):
Integrating displays directly into tap fixtures presented challenges related to miniature size, low power consumption, and robust connectivity in a compact, water-prone area.
The customer needed a display partner capable of custom engineering a diverse, yet harmonized, range of robust and aesthetically pleasing display solutions.
Project Highlights
Obtrusive Displays, Poor Aesthetics
SOLUTION: Custom-Cut, Transflective Mirror Displays
OUTCOME: Seamless integration, 100% aesthetic appeal
Water & Chemical Damage
SOLUTION: IP67-Rated, Optically Bonded Displays
OUTCOME: Zero water ingress; withstands daily harsh cleaning
Fragmented Hardware Sources
SOLUTION: Unified Display & Driver Platform
OUTCOME: Streamlined integration, reduced development time by 30%
Robust Tap Displays
SOLUTION: Micro-HMI TFTs with Custom FPC/Sealing
OUTCOME: Dynamic content at point-of-use, unprecedented reliability
Our Solutions + Services
The customer selected Logic as their exclusive display engineering partner for the “Mirror Media” ecosystem. We provided a comprehensive suite of custom HMI solutions tailored for each application point.
Integrated Mirror Displays (10.1” – 21.5”)
We developed custom-sized, transflective TFT display modules that are precisely cut and integrated behind two-way mirror glass. These displays remain invisible when off, but deliver bright, vibrant content when activated, creating a magical “content-on-mirror” effect. Each unit features an IP65-sealed front face for moisture protection.
Smart Tap Displays (1.5” – 2.4”)
Our micro-HMI specialists engineered ultra-compact, high-brightness TFT displays with custom flexible printed circuits (FPCs) and robust waterproofing (IP67). These tiny screens seamlessly integrate into the tap fixtures, providing real-time information (e.g., water temperature) or short-form advertisements.
Wall-Mounted Information Panels (32” – 55”)
For larger communal spaces within the washroom, we provided elegant, ultra-slim profile wall-mounted displays with full HD resolution. These displays feature toughened glass and an IP54 rating, designed for public interaction and easy cleaning.
Unified Driver & Control Platform
Crucially, we delivered a harmonized display controller and driver solution across all display types. This allowed [Customer Brand Name]’s content management system to push synchronized advertising and information across the entire multi-display network with simplified integration and consistent visual performance.
The Final Outcome
By partnering with us, they successfully launched its “Mirror Media” solution in pilot locations, immediately attracting significant interest from global advertisers and venue operators.
Revolutionized User Engagement & Revenue:
The digital washrooms transformed overlooked spaces into engaging media touchpoints. Advertisers reported click-through rates 3x higher than traditional digital out-of-home (DOOH) advertising due to the captive audience.
Aesthetic Superiority & Brand Appeal:
The seamless integration of displays into mirrors and taps garnered rave reviews for its sophisticated and futuristic aesthetic. This elevated their reputation as a leader in innovative public space digitalization.
Unprecedented Reliability in Harsh Environments:
After 12 months in high-traffic commercial washrooms, the [Your Company Name] display ecosystem demonstrated zero failures due to water ingress, chemical damage, or operational issues, ensuring consistent content delivery and minimal maintenance costs.
From Our Customer
“Our vision was to turn every public washroom into a smart, engaging media space. Logic didn’t just sell us screens; they engineered the custom display solutions—from tiny tap displays to invisible mirror screens—that made our “Mirror Media” concept a tangible, revenue-generating reality. Their expertise in ruggedization and seamless integration was truly unmatched.”
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