Our customers in the white goods sector are manufacturers of large domestic appliances—a market that includes household staples such as refrigerators, washing machines, dryers, ovens, cooktops, and dishwashers.

This customer base is currently navigating one of the most significant transformations in its history: the shift from purely functional, mechanical products to connected, intelligent “smart home” devices.

For these manufacturers, your TFT and touch smart displays are not merely components; they are the central pillar of their product differentiation and user experience (UX) strategy. In a mature and highly competitive market, the Human-Machine Interface (HMI) has become the primary way for a premium brand (like Miele, Bosch, Samsung, LG, or Whirlpool) to communicate its innovation, quality, and value to the end-consumer.

When selling to this sector, it is crucial to understand that their purchasing decisions are driven by a unique blend of high-tech demands and industrial-grade practicalities.

Our customers in the marine sector are manufacturers of recreational, commercial, and government vessels. This diverse market includes builders of everything from high-performance sportfishing boats and luxury motor yachts to commercial workboats, sailboats, and specialized first-responder craft.

This industry is defined by its demand for “mission-critical” technology. For these manufacturers, the helm (or bridge) is the vessel’s central nervous system, and your smart touch displays are the face and brain of that system.

The evolution from cluttered dashboards of analog gauges and separate electronic units (radar, sonar, GPS) to a clean, integrated “glass helm” has revolutionized vessel design. Your displays are the enabling technology for this transformation. They serve as Multi-Function Displays (MFDs) that provide the captain with a single, intuitive point of control for navigation, propulsion, safety, and onboard comfort.

Selling to this sector requires a deep understanding that their purchasing decisions are driven by a non-negotiable demand for absolute reliability in the harshest environments on Earth.

Our customers in the Point of Sale (POS) sector are the technology backbone of the entire retail, hospitality, and service industries. They are manufacturers of the critical hardware—from all-in-one terminals and self-service kiosks to mobile payment devices and kitchen display systems (KDS)—that enables commerce to happen.

This customer base operates in a high-velocity, high-reliability market. For them, a transaction failure is not an option. It means lost sales, frustrated end-users, and damaged merchant reputations.

Your smart touch displays are the single most important component for their products. The display is the user experience. It is the primary point of interaction for both the employee (cashier, server) and the end-customer. As such, these manufacturers are not buying a “screen”; they are sourcing a mission-critical HMI solution that must be a seamless extension of their brand, software, and promise of uptime.

Understanding this customer means recognizing their three core purchasing drivers, which exist in a delicate balance.

Our customers in the industrial sector are the builders of the global economy’s “workhorses.” This is a vast and diverse category that includes manufacturers of:

Factory Automation: Production line controls, robotics, and process-monitoring systems.

Heavy Machinery: Construction, agriculture, and mining vehicles (e.g., excavators, tractors, haul trucks).

Test & Measurement: Precision diagnostic equipment for labs, manufacturing, and field use.

Logistics & Warehousing: Forklift terminals, inventory management hardware, and sorting systems.

Process Control: Equipment for oil & gas, chemical processing, and energy management.

For these manufacturers, your smart touch displays are the Human-Machine Interface (HMI). This HMI is the central command-and-control point that allows a human operator to safely and efficiently manage a complex, expensive, and often dangerous piece of machinery.

Selling to this sector means understanding that their purchasing decisions are driven by a non-negotiable hierarchy: reliability first, product longevity second, and all other factors a distant third. A failure in this environment is not an inconvenience; it is downtime, which is measured in thousands of dollars per minute and can have critical safety implications.

Our customers in the healthcare technology sector are manufacturers of medical electrical equipment. This is a highly regulated and mission-critical market that includes a wide range of devices, from patient-side equipment to high-acuity diagnostic tools.

This customer base includes builders of:

Patient Monitoring Systems: Bedside monitors displaying vital signs (heart rate, SpO2, blood pressure).

Diagnostic Imaging Workstations: High-resolution displays for reviewing X-rays, CT scans, and MRIs.

Surgical & Interventional Systems: Integrated displays for endoscopy, robotics, and in-operating room (OR) controls.

Life-Support Equipment: The HMI for devices like ventilators, infusion pumps, and dialysis machines.

Point-of-Care (PoC) Diagnostics: Portable and cart-based lab equipment and analyzers.

For these manufacturers, your smart touch displays are not accessories; they are a core component of a medically-certified system. The display is the primary clinical interface where life-or-death data is read and life-sustaining decisions are made. A display failure is not an option—it is a critical safety event.

Selling to this sector requires a deep understanding that their purchasing decisions are governed by three non-negotiable pillars: patient safety, clinical accuracy, and regulatory compliance.

Our customers in the Consumer Electronics (CE) sector are the designers and manufacturers of the most visible, fast-moving, and style-driven products in the world. This is a vast market that includes smart home displays (e.g., smart speakers with screens, control panels), connected fitness equipment, high-end PC monitors, premium audio/video systems, and next-generation gaming and virtual reality peripherals.

This industry moves at light speed. Product lifecycles are not measured in decades (like industrial) or years (like white goods); they are measured in months. “Time-to-market” is not a goal; it is the single most important factor for survival, as missing a holiday season or a key launch window means an entire product generation is lost.

For these customers, your smart touch display is rarely just a component. In most cases, the display is the product. It is the primary, and often only, user interface. It is the canvas for their software, the focal point of their industrial design, and the physical object that a user will judge for its beauty, speed, and “feel.”

Selling to this sector requires a complete partnership in innovation and speed, driven by a hyper-competitive balance of aesthetic perfection, aggressive cost targets, and massive-scale logistics.

Our customers in the Electric Vehicle (EV) Charging sector are the architects of the new transportation fuel network. They are manufacturers of Electric Vehicle Supply Equipment (EVSE), ranging from Level 2 (AC) chargers for homes and commercial garages to high-power Level 3 (DC Fast Chargers) that are the “gas stations of the future.”

This customer base is building a new, high-visibility, public-facing infrastructure. For them, the user experience is paramount, as it is the primary differentiator in a rapidly crowding market.

Your smart touch displays are the face of their product. They are the central HMI for the entire transaction, guiding the user through authentication, payment, and real-time charging status. A blank screen is not a failed component; it is a failed charger, a stranded driver, and a black mark on the network’s brand (like ChargePoint, ABB, Tritium, etc.).

Selling to this sector requires a unique blend of extreme outdoor ruggedness (like our Marine customers) and intuitive, unattended transactional reliability (like our POS customers).